Did you know that the furniture inside your business that's for customers psychologically effects how they subconsciously think about your business? It's true and lots of studies on this subject have been done by behavioral scientists and psychological researchers. Some furniture makes you want to stay longer and hang out. This should be used by local coffee shops.
Other furniture makes the customers wish to finish eating and leave; such furniture is good for Mall "food courts" to help turn the tables and keep customers browsing and shopping. In fact, a few decades ago McDonalds found that by using bright plastic chairs in colors like yellow, orange, red, green and blue that their tables would turn faster in the lobbies.
Wendy's Hamburger noted that a wood grain look made it more likely to attract families to come in for dinner, use the salad bar, and have a sit down family like meal.
This same strategy helped Boston Market improve sales as well. So whether it is an Outback Steak House or a Perkins roadside restaurant these chains are very careful to do studies that enhance their revenue and bring in the type of customer that most fits their ideal customer.Often, customers do not realize all the study and work that goes into these decisions, but suffice it to say that these things are researched very well. Franchising companies often do psychological assessments of this type and thus, recommend that their franchisees upgrade and re-model their restaurants. So please consider all this and next time you look at the furniture in any business.
Small Business and Customer Furniture - Psychological Assessments